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National Standards for 'Why Do I Want All This Stuff?'

National Standard Number: 2
Effective decision making requires comparing the additional costs of alternatives with the additional benefits. Most choices involve doing a little more or a little less of something: few choices are "all or nothing" decisions.

National Standard Number: 7
Markets exist when buyers and sellers interact. This interaction determines market prices and thereby allocates scarce goods and services.

National Standard Number: 8
Prices send signals and provide incentives to buyers and sellers. When supply or demand changes, market prices adjust, affecting incentives.